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05Selected Work作品

Case studies across marketing and business research.

Multi-brand automotive campaign, Bangladesh
Marketing Campaign

Multi-brand automotive campaign, Bangladesh

Problem

20+ automotive dealerships needed cohesive, high-frequency social presence with limited budget.

Solution

Built a shared visual system and rolling content calendar across 4 pages; layered A/B creative tests.

Process
Brand auditContent pillarsCreative sprintsWeekly performance review
Outcome

Consistent 3–5× weekly reach lift and measurably higher lead form completions.

Tools
FigmaPhotoshopMeta Suite
Automotive aftermarket research — Anandshreeji Group & Kunal International
Marketing Research & Business Strategy

Automotive aftermarket research — Anandshreeji Group & Kunal International

Problem

Fragmented view of the Indian automotive aftermarket, dealer pain points, competitor positioning, and untapped export potential for Kunal International.

Solution

End-to-end market research combining industry analysis, competitor benchmarking, dealer & customer study, brand positioning, and export opportunity mapping.

Process
Industry researchCompetitor benchmarkingDealer & customer analysisDistribution mappingExport researchStrategic recommendations
Outcome

Actionable insights that informed branding, dealer engagement campaigns, product positioning, and export planning across domestic and international markets.

Tools
ExcelPowerPointIllustratorPhotoshopCanva
Featured Case Study

Marketing Research & Business Strategy

Automotive Aftermarket Market Research · Anandshreeji Group & Kunal International · Kolkata, India

As Creative Lead and Marketing & Brand Strategy Associate at Anandshreeji Group, I conducted extensive market research on the Indian automotive aftermarket — analyzing competitors, evaluating distribution channels, and identifying growth opportunities.

The research supported branding initiatives, dealer engagement campaigns, product positioning, and export market exploration for Kunal International, combining marketing strategy, business analysis, competitive intelligence, and visual communication.

Project Objective
  • Analyze the Indian automotive aftermarket.
  • Study competitors and their market positioning.
  • Identify dealer and customer pain points.
  • Evaluate branding effectiveness.
  • Research export opportunities through Kunal International.
  • Recommend growth strategies using data-driven insights.
Research Methodology
  1. 01Industry Research
  2. 02Competitor Benchmarking
  3. 03Dealer & Customer Analysis
  4. 04Brand Positioning Study
  5. 05Distribution Network Analysis
  6. 06Export Market Research
  7. 07Strategic Recommendations
Research Areas

Industry Analysis

  • Indian automotive aftermarket trends
  • Growth opportunities
  • OEM vs Aftermarket comparison
  • Future impact of Electric Vehicles (EVs)

Competitor Research

Benchmarked Brands
  • TVS Genuine Parts
  • Bajaj Genuine Parts
  • Honda Genuine Parts
  • Ashok Leyland Leyparts
  • CEAT
  • Shell Lubricants
  • Regional distributors — Eastern India
Analysis Vectors
  • Product portfolio
  • Pricing strategy
  • Distribution reach
  • Brand positioning
  • Dealer support
  • Marketing campaigns

Customer Research

  • Spare parts dealers
  • Retailers
  • Mechanics
  • Workshops
  • Fleet operators
Pain Points
  • Product availability
  • Delivery time
  • Genuine parts authenticity
  • Pricing
  • Dealer incentives
  • Customer service
Distribution Analysis
OEM Manufacturers→
Anandshreeji Group→
Warehouses→
Dealers→
Retailers→
End Customers

Kunal International serves as the export arm, handling international distribution beyond the domestic chain.

SWOT Analysis

Strengths

  • Strong dealer network
  • Trusted OEM partnerships
  • Large product portfolio
  • Established regional presence

Weaknesses

  • Regional concentration
  • Heavy dependence on automotive sector

Opportunities

  • EV spare parts
  • Digital B2B ordering
  • Export expansion
  • Data-driven marketing

Threats

  • New competitors
  • Online marketplaces
  • Price competition
  • Supply chain disruptions
Key Insights
01

Dealer relationships are the biggest competitive advantage.

02

Inventory availability strongly influences customer loyalty.

03

Brand trust is critical in the automotive spare parts industry.

04

Export markets offer long-term growth opportunities.

05

Digital marketing can meaningfully improve dealer engagement.

My Contributions
Conducted market and competitor research.
Developed strategic marketing recommendations.
Created branding and promotional campaigns.
Designed digital and print marketing assets.
Assisted in product positioning.
Supported export market research.
Strengthened dealer communication through creative campaigns.
Collaborated with management to improve brand visibility.
Skills Demonstrated
Market ResearchCompetitive AnalysisBusiness StrategyBrand StrategyMarketing AnalyticsConsumer InsightsB2B MarketingVisual CommunicationGraphic DesignPresentation DesignData InterpretationStrategic Thinking
Technologies
Adobe PhotoshopAdobe IllustratorAdobe InDesignCanvaMicrosoft ExcelPowerPointGoogle WorkspaceAI Research Tools
Results
  • Delivered actionable market insights for management.
  • Supported strategic marketing and branding decisions.
  • Improved understanding of competitor positioning.
  • Contributed to dealer-focused marketing initiatives.
  • Strengthened business development planning for domestic and export operations.